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td insights china

In todays insights China we present the latest news & developments in China’s prospering Mobile, Social Media and Digital Marketing landscape.

Digital Marketing

Tencent versus Alibaba: a complete guide to an increasingly fierce rivalry
Tencent is the world’s fourth largest web company, and Alibaba is on the verge of history’s largest tech IPO. Both of these behemoth companies occupy many of the same verticals in China and face tight competition. How do they compare?

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td beliefs newsletter header

Unsere Highlights diese Woche sind ein interaktiver Pizza-Tisch, datenbasierte Einkaufserlebnisse und wärmeerzeugende Menschenketten. In Ausgabe #28 des td Beliefs Newsletters teilen wir wieder unsere aktuelle Entdeckungen, Branchen-Neuigkeiten, (Be-)Merkenswertes und aktuelle Trends aus der internationalen Welt der digitalen und kreativen Technologien, Produkte, Services und Innovationen – passend zu den drei für uns wichtigsten Trends, den td Beliefs.

ALL PRODUCTS & SERVICES WILL BECOME DIGITAL

Pizza selber backen – auf der interaktiven Speisekarte
Der Prototyp des „Pizza Hut Interactive Concept Table“ macht dies nun möglich. An diesem Tisch können die Gäste nicht nur ihre Pizza verspeisen, sondern auch direkt über den integrierten Touchscreen selbst zusammenstellen. Legt ein Gast sein Smartphone auf den Tisch, kann außerdem per NFC bargeldlos bezahlt werden. Der Gamification & Entertainment Faktor wird nochmal erhöht durch Spiele, die man während der Wartezeit spielen kann. Die Möglichkeiten sind zumindest vielfältig.

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td insights china

In todays insights China we present the latest news & developments in China’s prospering Mobile, Social Media and Digital Marketing landscape.

Digital Marketing

China Mobile Shopping Market Snapshot in 2013
China mobile shopping market reached 167.64 billion yuan (USD 27.459 billion) in 2013, with 165.4% YoY growth. The market kept increasing rapidly under the circumstance of a better network coverage system and higher mobile terminal penetration. In the same period, the size of online shopping by PC is nearly 1600 billion yuan (USD 262.08 billion), with a 35.7% YoY growth. The market size was predicted to get close to a trillion with a growth rate of 39.4% in 2017, according to iResearch.

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td insights china

In todays insights China we present the latest news & developments in China’s prospering Mobile, Social Media and Digital Marketing landscape.

Digital Marketing

top100chinesebrandsBrandz: Top 100 Most Valuable Chinese Brands
Top 100 Most Valuable Chinese Brands 2014 Report released by Millward Brown, claimed that China has been developing a customer-driven market as the government’s growing attention to balanced economy.

by
td insights china

In todays insights China we present the latest news & developments in China’s prospering Mobile, Social Media and Digital Marketing landscape.


Digital Marketing

Baidu Launched Brand Digital Equity List With Millward Brown
Baidu, in cooperation with Millward Brown, published the 2013 brand equity list on November 18 2013. Brand digital equity is a new concept proposed by Baidu, which combines big data of consumer search results with Millward Browns consumer brand equity research and evaluates brand performance in digital area from multi-dimensions.