Report
Whitepaper: Luxury in the Eye of the Chinese Consumer
This whitepaper offers a unique glimpse into intricancies of the Chinese luxury market, answering a range of high-level strategic questions for marketers.
Report
Choose Your Battles: How Brands Can Show What They Stand For
Consumers expect brands to take a stand on current issues. But it is not easy. What does it take to effectively communicate stance?
Knowledge
Use Share of Search to Drive Ad Effectiveness
Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.
News
Monthly Trend Monitor: February 2024
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.