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Experten aus der Energiebranche diskutieren über Marktentwicklungen & strategische Konsequenzen für Vertriebskonzepte im digitalen Zeitalter.

Mit der Studie "Digital Data Insights im Energiemarkt – Konsumentenbedürfnisse verstehen, Marken managen, Vertriebsprozesse optimieren" stellt das Beratungsunternehmen trommsdorff + drüner in Kooperation mit der Steinbeis-Hochschule Berlin der Branche erstmals exklusive Einblicke zur Verfügung – auf Basis von Millionen von Suchanfragen deutscher Internetnutzer zu Energiethemen und -marken sowie von Daten der GfK.

Die Keynote der Veranstaltung "Energievertrieb im digitalen Zeitalter" am 3. Juli im Hyatt Regency Hotel in Düsseldorf wird Google Germanys Sales Director, Multi Vertical John Gerosa halten. Gastvorträge von Paul-Vincent Abs, Geschäftsführer von E WIE EINFACH und Harald Memmann, Leiter Innovationsmanagement der RWE Effizienz GmbH sowie eine Paneldiskussion bilden den thematischen Rahmen um die Präsentation der Studienergebnisse von Prof. Dr. Marc Drüner, Geschäftsführer von trommsdorff + drüner. Read more...

In todays insights China we present the latest news & developments in China’s prospering Mobile, Social Media and Digital Marketing landscape.


Digital Marketing

Tencent CEO Pony Ma Talks WeChat, Competition, Going Mobile and Global
At the Global Mobile Internet Conference (GMIC) event in Beijing, Tencent’s ‘Pony’ Ma Huateng was on stage speaking about his company’s strategy and future.
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Trends kommen und gehen, bescheren kurzfristige Moden oder treiben langsam aber kontinuierlich gesellschaftliche Veränderungen an. Nicht alle Trends sind von Bedeutung, doch einige wenige sind für den Unternehmenserfolg unserer Kunden von höchster Wichtigkeit. Wir sind jedoch von der Relevanz einiger Trends sehr überzeugt und glauben zutiefst, dass sie den Erfolg unser Kunden entscheidend beeinflussen werden. Aus diesem Grund wird td ab heute regelmäßig die wirklich relevanten Themen und Leitsätze unter dem Titel td-Beliefs hier im td-Blog veröffentlichen. Zu jedem Belief berichten wir in regelmäßigem Abstand über internationale Best Cases, gehen vertiefend auf Studienergebnisse von td oder anderen Anbietern ein oder informieren über unsere Projekte. Im Laufe der Zeit werden (möglicherweise) neue td-Beliefs dazu kommen. Alle td-Beliefs verbindet, dass sie Grundlage dafür sein können, dass unsere Kunden auch zukünftig innovativ erfolgreich sind. Den Anfang machen ALL PRODUCTS & SERVICES WILL BECOME DIGITAL, TECHNOLOGY IS THE NEW CREATIVE und DATA IS THE OIL OF THE 21st CENTURY.



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Find the latest news and developments in China’s prospering social media landscape.

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Sina Weibo Backlash Beginning as US Consulate in Shanghai Gets Banished (EN)

The official Weibo page of the US Consulate in Shanghai has met its end, today being blocked by Sina (NASDAQ:SINA) with no explanation. Formerly on this page, the US Consulate joins the ranks of the New York Times and the Bloomberg accounts in all being blocked in recent weeks. Instead the US Consulate has taken to a rival microblog service, Tencent’s (HKG:0700) Weibo, and is posting there instead.

On the move: Mobile gamers now outnumber PC players in China (EN)

The number of mobile gamers in China is expected to hit 192 million by the end of this year, according to market researcher Niko Partners. This means that the number of mobile gamers now likely exceeds the number of PC players in China.
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Renren Launches a Social Travel Platform and App, Wants to Take a Trip (EN)

China’s biggest Facebook-like social network, Renren, has launched a good-looking social travel app and site for its users. Called Fengche – meaning ‘windmill’ – it allows users to make a sort of photographic diary of their travels, which friends can then check out and comment upon.  Read more...

Am 27. und 28. Februar findet der Handels-Werbekongress 2012 in Mainz statt. Die Veränderung durch den steigenden Einfluss des Internets bedarf neuer Lösungen und Regeln. Read more...

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2012: New trends for social media in China (CN)

Regarding the new media domain, 2012 will give palpitation to people. It is not clear whether Chinese internet has fully entered the mobile era, nor is clear towards which direction Weibo is going. This article provides forecasts and guesses about the industry in 2012.
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Am 11.01.2012 fand in der Technischen Universität Berlin ein Vortragsabend mit dem Thema „Made in China/German: Potentiale und Herausforderungen auf dem chinesischen Markt“ statt. Neben den Vorträgen von TU Vizepräsidentin Frau Dr. Wendorf, Gesandter-Botschaftsrat der VR China Dr. Jiang Feng, Head of T&T NC Atos S.A. Hui Liu, Director of Corporate Communications Siemens AG Bernd Eitel, Partnerprofessor für Logistik am CDHK Prof. Dr.-Ing. Frank Straube und Partner trommsdorff + drüner Lars-Alexander Mayer, nahmen die Redner auch an einer anschließenden Podiumsdiskussion teil. Mit chinesischen und deutschen Studenten wurde gemeinsam über die aktuelle Marktsituation im Kontext kultureller Unterschiede diskutiert. 
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China Internet Penetration Map 2012 (EN)

After CNNIC released its recent report on internet use in China, one of the key datasets that was worth a second look is the internet penetration by province [Map]. The whole CNNIC’s report and the data is available here.

The Bill of online shopping from Taobao in 2011 (CN)

Taobao launched an annual report “the bill of online shopping in 2011”. It shows for example, that the south of China has more consumption power than the north such as Guangdong province (14.2%), Zhejiang province (12%) and that people who are older than 30 spent more money (15.000 RMB per year) on online shopping than young people (1.0000 RMB per year).

5 Insider Predictions for China’s Mobile Internet (EN)

MobiSights, a blog by the Great Wall Club, has an insightful collection of predictions for China’s mobile Internet in 2012. I’ve chosen my 5 favorite, but I also recommend you check out the entire series of 30+ predictions.

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Diese Woche beginnt, nach chinesischer Astrologie, das Jahr des Drachen und läutet eine 15 Tage andauernde Neujahrsfeier ein. Nicht nur, dass der Drachen das mächtigste Zeichen im chinesischen Tierkreis darstellt, er verkörpert auch Selbstlosigkeit, Ehre und Führungsstärke. Das Jahr des Drachen verspricht also Aufbruchstimmung und Rückenwind für neue Ideen, Gründungen und Projekte. 
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Der Aufdruck „Made in China“ galt viele Jahre als Äquivalent für Billig-Produkte und schlechte Qualität. Doch das Land hat sich in rasantem Tempo gewandelt und damit auch die hergestellten Produkte. So strebt China zum Beispiel die Weltmarktführerschaft im Segment der erneuerbaren Energien an, und ist auf einem guten Weg. Read more...

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Soso Launches StreetView Maps in China, Looks Like Google StreetView (EN)

Tencent owned search engine, Soso.com, has just launched their own version of streetview maps in three locations: Shenzhen (where Tencent is based), Lhasa, the capital of Tibet and other mountain regions of Tibet. Other cities will be gradually launched soon but it is unfortunate, Beijing is not yet live. The fact that Soso released StreetView earlier than Baidu is quite impressive.

What the Future Looks Like for Chinese LBS? (EN)

Ever since Foursquare made an overnight sensation at SXSW (South by Southwest) in last March in Austin, Texas, its siblings emerged upon the scene quickly in both U.S. and China with more or less similar features – check into where you are to announce your whereabouts. If Facebook is all about who am I, Twitter is all about what I’m talking about, then LBS service like Foursquare is trying to tell people where am I.

China: The Dragon of Mobile APPs (CN)

China is becoming one of the fast developing economics with 0.95 billion mobile users. From Jan- Oct 2011, the increase rate of Chinese applied dialogue is 870%. Within the graphics, we can see that the share of applied dialogue in China is increasing rapidly.
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New Weibo Games Stats Reveal How Sina Cracked Social Gaming (EN)
New stats reveal the astonishing and meteoric rise of Sina’s Weibo service from a simple, Twitter-like microblogging platform, to being a Facebook-rivaling online gaming powerhouse. Since Sina Weibo has launched its gaming portal in July this year – along with a virtual currency called the weibi – it now claims to have nearly 10 percent of its total amount of users (now up to 250 million) as active social gamers. Some facts: 22 million Weibo Games active users, 1 million new users in 7 days with greatest Weibo game, highest game revenue in one single day: 500,000 RMB (US$78,800).

China Overtakes America To Become Largest Smartphone Market (EN)
There has been a lot of predictions about when China will become the world’s biggest economy, some say it will achieve this within a short five years. But already today, China has become the largest smartphone market in the world by volume. Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter, according to the report.

Why China’s Coolest Blogger Doesn’t Use Microblogs (EN)
Han Han might be China’s biggest celebrity blogger which is a pretty impressive title for an infrequently-updated traditional blog to have in the microblog age. It helps, of course, that Han is young, handsome, drives a race car, and has cultivated a rebellious political image while so far managing to keep himself out of jail. In a recent post on his blog, Han Han also addressed why he hasn’t jumped into microblogging despite his domination of traditional blogging and his millions of followers. What’s keeping him off the Weibo wave?
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Links von Facebook-Unternehmenspages werden nur von 1 aus 1.000 Fans geklickt

edgerankchecker.com hat in einer Studie 84.000 Posts von 5.500 Facebook-Unternehmenspages analysiert. Ergebnis war, dass im Schnitt 1 Fan aus 1.000 auf einen Link klickt - das macht deutlich, wie viele Fans es braucht, um signifikanten Traffic zu generieren. Porsche, Netflix und Old Navy (jeweils ca. 2 - 2,5 Mio. Fans) generieren also ca. 2.000 Klicks am Tag auf externe Verweise. Read more...

 

Gamification: über Sinn und Unsinn von Game Design im Non-Game-Context

Am Samstag, den 12.11., hielt unser Kollege Philipp Gonzales-Scheller (Twitter: @philippgonzales) auf dem 5. Barcamp Hamburg in den Räumen des eCommerce Unternehmens OTTO seinen Vortrag zum Thema Gamification. Im Mittelpunkt stand dabei die kritische Betrachtung dieses Onlinetrends. Beleuchtet wurden dabei vor allem die motivationspsychologischen Erfolgsfaktoren von Spielen aller Art und deren Anwendung im Nicht-Spiele-Umfeld.

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China's Internet Firms Vow To Tighten Regulation Of Web (EN)
China's top IT firms have pledged to step up the regulation of their services as government authorities have intensified calls to control the development of the nation's Internet. Repre-sentatives from 39 companies made the pledge during a government sponsored meeting last week. The public declaration comes as the authorities have tightened control of online social media sites, going as far to detain Internet users who have allegedly fabricated rumors. Au-thorities have said they want to promote the "healthy development", but experts have said Chinese officials are in fact worried that the nation's Twitter-like social networking sites are becoming platforms to criticize the government.

China Surpasses 100 Mio. 3G Users (CN)
In September 2011, China surpassed 100 million 3G users, with the domestic 3G development hitting a massive growth stage. It will be expected that the number of 3G users will exceed 130 mio. by the end of this year. With the rapid increase of users and the market, the percentage of mobile Internet usage also increased to 65.5%.

Sina Weibo Hits 250 Million Registered Users And Plans Spin-Off (EN)
Sina Weibo, China’s top microblog, is approaching the next stage of evolution. The site now reached over 250 million registered users with 90 million daily posts by October 2011. Moreo-ver, Sina Weibo is very likely to spin-off as a wholly-owned subsidiary of Sina Corp, with four divisions. Two are focusing on the obvious route of social ads and marketing campaigns, the other two on local e-commerce. Sina’s top management believes the platform can become a destination for users to shop for daily consumer needs.

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Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Cristiano Ronaldo Becomes China’s Latest Microblogging Import (EN)
Football star Cristiano Ronaldo has become the latest high profile western figure to begin microblogging in China after he began using Tencent weibo yesterday. To redress the balance, Tencent is known for paying high profile Chinese celebrities to join its version. Could money be the motivating factor for Ronaldo? Given that the English version of the Tencent weibo was launched last week, there is little doubt that Ronaldo’s involvement is a marketing move with benefit for both parties.

China Now Has Over 500 Million Net Users! (EN)
China’s massive population means that even with more net users than any other country in the world, internet penetration is still below 40 percent, which means there’s still tons of room to grow. Many developed countries have rates above 75 percent, and much of northern Europe enjoys penetration rates of over 90 percent.

MORE NEWS

22.14m Android Downloads Vs. 78.29m iPhone Downloads In China In August 2011 (EN)
In general, in August 2011, there are 22.14m Android App downloads, 78.29m iPhone app downloads and 31.7m iPad app downloads. But we should note that Xyologic’s report only counts Google official app market. Giving the fact its official app market is not available in China (it only offers free apps), there are several other popular independent Android market such as AppChina, gFan, hiApk, eoeMarket etc. but still it can give us the ideas of who are the top players right now. Read more...

Dieses Jahr ist es soweit! Zum ersten Mal wird trommsdorff + drüner auf der Markt-forschungsmesse Research & Results in München vertreten sein.   

Mit 147 Ausstellern (einer davon sind wir) ist die Reseach & Results 2011 so groß und so international wie noch nie zuvor.
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